Converse
What Nike is to athletes, Converse is to creatives. To amplify their “Create Next” ethos, we put the spotlight on a diverse group of creators from every corner of the globe. From skaters to rappers, from Seoul to South Africa, we created a platform to inspire a new generation to Create Next.
The project started with the challenge of crafting shareable :06 second stories about our individual creators. From there, we expanded those stories into an anthemic video and unmissable print.